To launch the new Spider-Man: Brand New Day film, McDonald’s and Sony joined (radioactive) forces to create a Happy Meal that celebrates the feeling of owning your power.
With Peter Parker’s new mutations—enhanced speed, strength and organic webs, Spider-Man is truly coming into his power. It’s also a feeling kids get when they can order their own Happy Meal at kiosk, choose what they want and collect their own order.
This campaign brings these feelings together in one epic celebration, with a global campaign that makes every kid feel like a superhero. (And don’t even get me started on the web-slinging toys.)
Director - Elliot Simpson