Every year during Movember, men raise awareness for prostate cancer, growing everything from mutton chops to silly fu-manchus.
And while we fully support that, we have to ask: why the f*ck can't women be that bold? We decided it's time the ladies took a stand, so we encouraged them to not shave their armpits for Breast Cancer Awareness Month.
Women who were hesitant to let their pits run wild could still pledge support with a variety of t-shirts—including the Hairy Pits Shirt, which came in a range of personalized hair color swatches, from blonde to ginger to classic brown.
All proceeds went directly to breast cancer research, and women were encouraged to share their pit progress on social.